Terms of Service

Last updated: June 25, 2026

These Terms of Service (the "Terms") govern your use of handlesitself.com (the "Site") and any services described on it, provided by Handles Itself, operated by Handles Itself LLC, a California limited liability company ("Handles Itself," "we," "us," or "our"). We are based in the United States. By using the Site or submitting our contact form, you agree to these Terms and to our Privacy Policy, which is incorporated here by reference. If you do not agree, please do not use the Site.

We have reorganized and expanded these Terms to add a California Consumer Privacy (CCPA/CPRA) section, along with standard provisions such as indemnification, severability, and entire agreement. Nothing in this update reduces the protections previously described, and the core terms — California governing law, our AI and no-guaranteed-results disclaimer, acceptable use, intellectual property, and limitation of liability — remain in effect.

1. Who we are and what we do

Handles Itself is a Los Angeles AI studio. We provide custom business automation systems, high-end websites optimized for SEO and AI search, and private in-office AI systems for businesses. The Site describes these offerings in general terms for marketing and informational purposes only.

The actual scope, deliverables, timelines, and price of any engagement are defined only in a separate written proposal, order, or agreement signed between us and a client — not by the Site and not by submitting the contact form. The Site, its content, and the contact form do not constitute an offer, a quote, or a contract for services.

2. Eligibility and no client relationship from browsing

The Site is intended for businesses and for individuals who are old enough to enter into a binding contract under applicable law. By using the Site, you represent that you meet this requirement.

The Site has no user accounts. Simply browsing the Site or submitting the contact form does not create an account and does not create any client, agency, consulting, fiduciary, or other professional relationship between you and us. A relationship is formed only when a separate written engagement is signed by both you and us. Submitting the contact form is a request to be contacted, not a contract for services.

3. Contact form and submission terms

Our contact form collects your first name, last name, phone number, and city (all required), the service you select ("what you need"), and your line of business (optional). When you submit the form, we may also automatically capture limited marketing-attribution information, as described in our Privacy Policy. By submitting the form, you:

• confirm that the information you provide is accurate and either is your own or that you are authorized to provide it;
• agree not to submit another person's personal information without their consent; and
• consent to be contacted by us, including by phone, text, or email, in response to your inquiry.

You can ask us to stop contacting you or to delete your information at any time by emailing info@handlesitself.com.

4. No guaranteed results; AI disclaimer

Our services use artificial intelligence and automation. AI-generated output is produced by probabilistic machine-learning systems and can be incomplete, inaccurate, biased, out of date, or unexpected. It must be reviewed by a qualified human before you rely on it, and it is not legal, financial, tax, accounting, medical, or other professional advice.

We do not guarantee any specific business outcome, including any particular revenue increase, number or quality of leads, conversion rate, search ranking, cost saving, traffic level, or earnings. Outcomes depend on factors outside our control, including your data, your market, and your own decisions and conduct. You are solely responsible for how you use any deliverable we provide.

5. Acceptable use

You agree not to use the Site, our services, agents, or automations to:

• send spam or messages that violate anti-spam or telemarketing laws, including the CAN-SPAM Act and the Telephone Consumer Protection Act (TCPA);
• scrape, harvest, collect, or process data in violation of law or a third party's terms;
• harass, defraud, deceive, or harm others;
• generate or distribute illegal, infringing, defamatory, or malicious content, including malware;
• attempt to disrupt, overburden, probe, reverse-engineer, or gain unauthorized access to the Site or our systems, or to circumvent any security measure or rate limit.

If we later run outbound communications or campaigns on your behalf under a signed engagement, you must supply only lawfully obtained contact data and must comply with the TCPA, CAN-SPAM, and all other applicable laws; the detailed consent and compliance obligations for any such work are set out in that separate engagement agreement. You are responsible for ensuring that your own use of any system we build for you complies with applicable law. We may investigate suspected violations and may remove content or suspend or terminate access to the Site for anyone who violates these Terms.

6. Intellectual property

Unless your written engagement agreement says otherwise:

• We retain all rights, title, and interest in our pre-existing tools, frameworks, code libraries, templates, models, and know-how, including any improvements to them.
• Upon full payment, you receive the deliverables specified in your engagement agreement, under the license set out there.
• You retain ownership of the data and materials you provide to us, and you grant us the rights necessary to perform the services.

The Site's content, copy, case studies, branding, logos, and design are our property or used with permission and may not be copied, modified, or reused without our prior written consent. If you send us feedback or suggestions about the Site or our services, you grant us a perpetual, royalty-free license to use them without obligation to you.

7. Privacy and data handling

Your use of the Site is also governed by our Privacy Policy, which describes what we collect through the contact form, the marketing-attribution data captured on submission, our first-party browser storage, our service providers, and how long we keep information. We practice data minimization: we do not use third-party analytics, advertising pixels, or behavioral-tracking services, and we do not store your IP address in our contact-form database or use IP, geolocation, or a device fingerprint for analytics, advertising, profiling, or tracking (our hosting and security providers may process IP in their server logs as part of operating the Site). Contact-form data is stored in a Supabase (PostgreSQL) database in the United States, with access restricted to authenticated members of our team. We keep contact-form information for as long as needed to handle your inquiry, and then for up to 24 months after our last contact, after which we delete it, unless a longer period is required by law. Please review the Privacy Policy for full details.

8. California Consumer Privacy (CCPA/CPRA)

This section provides a Notice at Collection and California-specific disclosures under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the "CCPA"), for California residents. It supplements our Privacy Policy.

Categories of personal information we collect, and the purpose for each. Through the contact form, we collect identifiers (first name, last name, phone number, city) and commercial information (the service you select on the form and, optionally, your line of business). On submission, we also collect limited internet or other electronic network activity for marketing attribution: the page or section you submitted from, any marketing campaign parameters (utm_source, utm_medium, utm_campaign), and the referring website address if available. We collect this information only to respond to and follow up on your inquiry, to manage leads in our internal customer system, and to understand which marketing efforts are working (attribution). We do not collect sensitive personal information as defined by the CCPA, and we do not use the information for profiling or automated decision-making.

Sources. We collect this information directly from you when you use the Site and submit the form.

Sale and sharing. We do not sell your personal information and we do not share it for cross-context behavioral advertising, as those terms are defined under the CCPA. We have not sold or shared personal information, including in the preceding 12 months.

Disclosure for a business purpose. We disclose the categories above only to service providers that operate the Site on our behalf under contract — Supabase (database and authentication hosting) and Vercel (website hosting) — and, where required, to comply with law or protect our legal rights.

Retention. We keep contact-form information for as long as needed to respond to and manage your inquiry, and then for up to 24 months after our last contact, after which we delete it, unless a longer period is required by law.

Your California rights. Subject to verification and legal exceptions, you have the right to: (1) know/access the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties to whom we disclosed personal information for a business purpose; (2) delete personal information we collected from you; (3) correct inaccurate personal information; (4) opt out of the sale or sharing of personal information (note: we do not sell or share, so there is nothing to opt out of); (5) limit the use of sensitive personal information (we do not collect any); and (6) be free from discrimination for exercising these rights — we will not deny you services, charge a different price, or provide a different level or quality of service because you exercised them.

How to exercise your rights. Because we operate exclusively online and have a direct relationship with you, you may submit requests by email to info@handlesitself.com. To protect your information, we will verify your identity by matching the details you provide against what we hold before fulfilling a request; we may ask for additional information if needed. If we deny a request, we will explain why, and you may appeal by replying to our response. We will not discriminate against you for making a request.

Authorized agents. You may use an authorized agent to submit a request. We may require the agent to provide proof of your signed, written permission and may require you to verify your own identity or confirm that you authorized the agent — except where you have provided the agent a power of attorney under California Probate Code sections 4000 to 4465, in which case those additional steps will not be required.

Opt-out preference signals (GPC) and Do Not Track. Some browsers send a Global Privacy Control (GPC) or Do Not Track (DNT) signal. Because we do not sell or share personal information and do not track visitors across third-party sites or over time, there is nothing for these signals to opt out of, and we do not currently change our behavior in response to them.

Minors. The Site is intended for businesses and is not directed to children under 16, and we do not knowingly collect their personal information.

For privacy questions, contact info@handlesitself.com. This Notice at Collection was last updated as of the Effective date above and is reviewed at least every 12 months.

9. Disclaimer of warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SITE AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. We do not warrant that the Site will be uninterrupted, timely, secure, or error-free, or that any content is accurate or complete. Any express commitment we make about a specific engagement will appear in your signed engagement agreement, not on the Site.

10. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, we are not liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, goodwill, or business opportunities, arising out of or relating to the Site or our services, even if we have been advised of the possibility of such damages. Our total cumulative liability arising out of or relating to the Site or our services will not exceed the greater of (a) where a paid engagement exists, the fees you paid us in the three (3) months before the event giving rise to the claim, or (b) one hundred U.S. dollars (US$100). Because use of the Site itself involves no fees, the US$100 floor applies to claims arising from Site use alone.

Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including, under California Civil Code section 1668, liability for our own fraud, willful injury to a person or property, or violation of law, whether willful or negligent, and including liability for gross negligence where the law so provides.

11. Indemnification

To the extent permitted by law, you agree to indemnify, defend, and hold harmless Handles Itself LLC and its members, managers, employees, and contractors from and against any third-party claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the Site; (b) information you submit through the contact form, including any submission of another person's personal information without authorization; (c) your violation of these Terms or of any applicable law, including the TCPA or CAN-SPAM Act; and (d) your infringement or misappropriation of any third party's rights. This obligation does not require you to indemnify us for any liability arising from our own fraud, willful injury, violation of law, or gross negligence, consistent with California Civil Code section 1668.

12. Suspension and termination

We may suspend, restrict, or terminate your access to the Site at any time, with or without notice, if we reasonably believe you have violated these Terms, created a security or legal risk, or misused the Site. You may stop using the Site at any time. Provisions that by their nature should survive termination — including the intellectual property, disclaimer, limitation of liability, indemnification, governing law, and general provisions sections — will survive.

13. Governing law and venue

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. Any dispute arising out of or relating to these Terms, the Site, or our services will be resolved exclusively in the state or federal courts located in California (and, where we so elect, in Los Angeles County), and you consent to the personal jurisdiction and venue of those courts.

14. Changes to these Terms

We may update these Terms from time to time. When we do, we will post the updated version on this page and revise the "Effective date" above. Changes apply going forward and take effect when posted; we will not change these Terms silently or retroactively. Your continued use of the Site after changes take effect constitutes acceptance of the updated Terms.

15. General provisions

Entire agreement. These Terms, together with the Privacy Policy, are the entire agreement between you and us regarding your use of the Site, and supersede any prior understandings on that subject. Any paid engagement for services is governed by a separate signed agreement, which controls in the event of a conflict with these Terms as to that engagement.

Severability. If any provision of these Terms is found unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will stay in full force and effect.

No waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.

Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms, including in connection with a merger, acquisition, or sale of assets.

Force majeure. We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including acts of nature, outages, network or provider failures, or government action.

16. Contact

Questions about these Terms? Contact us at:

Handles Itself LLC — info@handlesitself.com

This document is provided for transparency and to explain how we operate the Site; it is not legal advice. For any questions, requests, or privacy concerns, email info@handlesitself.com.